Overview
How Voters Are Scored
Purpose
Every registered voter in HD63 receives two independent scores: a Soft Republican score and an Independent score. A voter can score high in both simultaneously. Scores are based entirely on publicly available vote history data — no modeling, no inference about beliefs. The scores reflect observable behavior patterns only.
Vote History Key — What the codes mean
| R | Primary: Pulled Republican ballot |
| D | Primary: Pulled Democrat ballot |
| X | Primary: Voted issues-only (nonpartisan ballot) | General: Voted |
| (blank) | Did not vote in that election |
Category 1
Soft Republican Score
Who this identifies
Registered Republicans or R-leaning voters who show signs of disengagement, inconsistency, or frustration with their party. These are not ideological Democrats — they are voters whose loyalty to the Republican Party is weakening. In a cycle where GOP anger is high, these voters are movable.
+20
Pulled R primary ballot inconsistently in recent cycles (2016–2024)
Has R history but skipped or went X in at least 2 of the last 4 primaries
+20
Obama-era crossover — voted D or X in 2008 then switched to R after 2010
These voters were not always Republican. They moved in response to a narrative, not ideology
+15
Skipped the 2024 Republican primary despite R voting history
2024 was the highest-turnout R primary in years — skipping it is a signal
+15
Voted in the 2020 general but did not vote in 2022 or 2024 generals
Post-Trump dropoff pattern — active through 2020 then disengaged
+10
Skipped the 2022 Republican primary despite R history
+10
CONFIRMATION status voter who voted through 2016 or later
Was active, went quiet — not gone, despondent
+10
Recent participation rate below 50% despite having R primary history
Compares elections voted in vs elections held since registration date
Category 2
Independent Score
Who this identifies
Voters who have never declared a party through their primary ballot choices, but do participate in general elections. No party loyalty. These voters decide elections in close races. In Clermont and Brown Counties — with deep Yankee and Appalachian roots — many of these voters have an unaffiliated progressive instinct that predates the recent Republican dominance.
+30
Never pulled R or D ballot in any primary going back to 2000
24 years of elections available — consistent non-alignment is a strong signal
+20
Voted in the 2020 or 2024 general election
Still engaged with the process despite no party affiliation
+15
Active independent who voted in 2024 specifically
Combined with the +20 above for 2024 voters — recency matters
+15
Recent participation rate 60% or higher
Consistent voter who just never picks a party
+10
Has voted issues-only (X) in at least one primary
Engages with local issues without joining a partisan primary
+10
Currently ACTIVE voter status
Score Ranges
Category Definitions
| Score | Category | What it means |
| 50 or above | HIGH | Multiple strong behavioral signals. Priority contact. |
| 25 – 49 | MEDIUM | One or two signals present. Worth contacting, lower priority than High. |
| 1 – 24 | LOW | Weak signal. Include in broad outreach only. |
| (blank) | — | Does not score in this category. Not a target for this type of outreach. |
A voter can score in both categories simultaneously
Example: A voter who pulled R in 2016 but X in 2020 and 2022, then didn't vote in 2024 — scores Soft R Medium. If they also never voted in a partisan primary before 2016 — they also score Independent High. Both scores are valid and both types of outreach apply.
Additional Flag
Dropout Flag
What it means
The Dropout Flag identifies the last general election a voter participated in. It applies to any voter who was previously active and has since stopped voting — regardless of their Soft R or Independent score. These are despondent voters, not apathetic ones. Something made them disengage. A personal contact or the right message can bring them back.
FlagDropped after 2016 — stopped voting after the first Trump election
FlagDropped after 2020 — voted through 2020 then went quiet
FlagDropped after 2022 — very recently disengaged, highest reactivation potential
NoneStill active OR never voted in a general election (separate category)
Reports
Files Produced from This Data
High Priority Walk List
All HD63 voters scoring Soft R High or Independent High. Sorted by precinct then street address for door-knocking efficiency.
HD63_WalkList_HighPriority.csv
Dropoff Voter Report
Voters who were active and stopped. Sorted by last election voted, then precinct. Includes full primary and general vote history.
HD63_Dropoff_Voters.csv
Mailing List
One row per household. Names concatenated. Best score in household shown. Excludes non-target households.
HD63_MailingList.csv
Precinct Summary
All 89 precincts ranked by High Priority total. Includes turnout history, party breakdown, and score counts per precinct.
HD63_Precinct_Summary.csv
Welcome Wagon
Properties sold since 2022 with no registered voter. Includes auditor owner name for mailing. Sorted by sale date.
HD63_Welcome_Wagon.csv
Sample Walk List — Batavia Twp A
Full precinct walk list showing all scoring categories. Demonstrates the one-precinct canvassing packet format.
HD63_WalkList_BataviaA.csv