Ohio House District 63 • Internal Reference
Voter Scoring &
Targeting Criteria
Generated: June 07, 2026 • Clermont + Brown Counties • 176,470 total voters in database
How Voters Are Scored
Purpose Every registered voter in HD63 receives two independent scores: a Soft Republican score and an Independent score. A voter can score high in both simultaneously. Scores are based entirely on publicly available vote history data — no modeling, no inference about beliefs. The scores reflect observable behavior patterns only.

Vote History Key — What the codes mean

RPrimary: Pulled Republican ballot
DPrimary: Pulled Democrat ballot
XPrimary: Voted issues-only (nonpartisan ballot)  |  General: Voted
(blank)Did not vote in that election
Soft Republican Score
Who this identifies Registered Republicans or R-leaning voters who show signs of disengagement, inconsistency, or frustration with their party. These are not ideological Democrats — they are voters whose loyalty to the Republican Party is weakening. In a cycle where GOP anger is high, these voters are movable.
Points Awarded — Soft Republican
+20
Pulled R primary ballot inconsistently in recent cycles (2016–2024)
Has R history but skipped or went X in at least 2 of the last 4 primaries
+20
Obama-era crossover — voted D or X in 2008 then switched to R after 2010
These voters were not always Republican. They moved in response to a narrative, not ideology
+15
Skipped the 2024 Republican primary despite R voting history
2024 was the highest-turnout R primary in years — skipping it is a signal
+15
Voted in the 2020 general but did not vote in 2022 or 2024 generals
Post-Trump dropoff pattern — active through 2020 then disengaged
+10
Skipped the 2022 Republican primary despite R history
+10
CONFIRMATION status voter who voted through 2016 or later
Was active, went quiet — not gone, despondent
+10
Recent participation rate below 50% despite having R primary history
Compares elections voted in vs elections held since registration date
Independent Score
Who this identifies Voters who have never declared a party through their primary ballot choices, but do participate in general elections. No party loyalty. These voters decide elections in close races. In Clermont and Brown Counties — with deep Yankee and Appalachian roots — many of these voters have an unaffiliated progressive instinct that predates the recent Republican dominance.
Points Awarded — Independent
+30
Never pulled R or D ballot in any primary going back to 2000
24 years of elections available — consistent non-alignment is a strong signal
+20
Voted in the 2020 or 2024 general election
Still engaged with the process despite no party affiliation
+15
Active independent who voted in 2024 specifically
Combined with the +20 above for 2024 voters — recency matters
+15
Recent participation rate 60% or higher
Consistent voter who just never picks a party
+10
Has voted issues-only (X) in at least one primary
Engages with local issues without joining a partisan primary
+10
Currently ACTIVE voter status
Category Definitions
Score → Category Mapping (applies to both Soft R and Independent)
ScoreCategoryWhat it means
50 or aboveHIGHMultiple strong behavioral signals. Priority contact.
25 – 49MEDIUMOne or two signals present. Worth contacting, lower priority than High.
1 – 24LOWWeak signal. Include in broad outreach only.
(blank)Does not score in this category. Not a target for this type of outreach.
A voter can score in both categories simultaneously Example: A voter who pulled R in 2016 but X in 2020 and 2022, then didn't vote in 2024 — scores Soft R Medium. If they also never voted in a partisan primary before 2016 — they also score Independent High. Both scores are valid and both types of outreach apply.
Dropout Flag
What it means The Dropout Flag identifies the last general election a voter participated in. It applies to any voter who was previously active and has since stopped voting — regardless of their Soft R or Independent score. These are despondent voters, not apathetic ones. Something made them disengage. A personal contact or the right message can bring them back.
Dropout Flag Values
Flag
Dropped after 2016 — stopped voting after the first Trump election
Flag
Dropped after 2020 — voted through 2020 then went quiet
Flag
Dropped after 2022 — very recently disengaged, highest reactivation potential
None
Still active OR never voted in a general election (separate category)
Files Produced from This Data

High Priority Walk List

All HD63 voters scoring Soft R High or Independent High. Sorted by precinct then street address for door-knocking efficiency.

HD63_WalkList_HighPriority.csv

Dropoff Voter Report

Voters who were active and stopped. Sorted by last election voted, then precinct. Includes full primary and general vote history.

HD63_Dropoff_Voters.csv

Mailing List

One row per household. Names concatenated. Best score in household shown. Excludes non-target households.

HD63_MailingList.csv

Precinct Summary

All 89 precincts ranked by High Priority total. Includes turnout history, party breakdown, and score counts per precinct.

HD63_Precinct_Summary.csv

Welcome Wagon

Properties sold since 2022 with no registered voter. Includes auditor owner name for mailing. Sorted by sale date.

HD63_Welcome_Wagon.csv

Sample Walk List — Batavia Twp A

Full precinct walk list showing all scoring categories. Demonstrates the one-precinct canvassing packet format.

HD63_WalkList_BataviaA.csv